Our client is a globally established manufacturer and supplier of heavy-duty machinery and material-handling solutions, with an operational presence in Kenya and the wider East African region. They are seeking a Sales Executive (Automotives) to drive sales growth in the Kenyan market by developing customer relationships, identifying new business opportunities, and delivering professional forklift and material-handling solutions.
The role involves active field sales, technical engagement with clients, preparation of commercial proposals, and close coordination with internal service and parts teams.
Key Responsibilities
- Drive sales growth by identifying, developing, and managing new and existing customers within logistics, warehousing, manufacturing, construction, ports, and agribusiness sectors.
- Promote and sell forklifts and material-handling equipment, achieving assigned monthly and annual sales targets for units and revenue.
- Conduct regular client visits, site assessments, and operational needs analysis to recommend appropriate equipment models, capacities, and attachments.
- Prepare and present professional commercial proposals, quotations, and tenders, and lead negotiations on pricing, payment terms, financing options, and delivery schedules.
- Build and maintain long-term customer relationships through consultative selling, solution-based engagement, and consistent follow-ups.
- Maintain an accurate sales pipeline by updating CRM systems, tracking opportunities, forecasting sales, and reporting on performance and market activity.
- Monitor competitor activity, market trends, and customer feedback to inform pricing strategies and identify new business opportunities.
- Coordinate closely with service and parts teams to ensure smooth equipment delivery, strong after-sales support, and high levels of customer satisfaction and retention.
Key Qualifications
- Diploma or Bachelor’s degree in Business, Engineering, Supply Chain, Logistics, or a related field.
- Experience in sales of industrial equipment, material-handling equipment, or other capital goods. Prior experience selling forklifts or warehouse equipment is a strong advantage.
- Good understanding of forklift types and industrial applications.
- Strong negotiation, communication, and presentation skills.
- Results-oriented, professional, and customer-focused.
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